

A New Era of Sime
A New Era of Sime
For over a century, we have been part of something
bigger than just who we are and what we do.
Developing communities, unearthing potential and
paving the way for progress - our partnerships have
bridged cultures and industries across the world.
Our new visual identity reflects our heritage, and how we
will shape tomorrow.
Our new visual identity reflects our heritage, and how we will shape tomorrow.
As the world continues to shift, we remain primed for the
future.
We are proud to introduce the new face of our evolution.
Our Logo
Our Logo
The dot of the "i" symbolises the future of mobility and industry in today's dynamic business landscape, evolving from our legacy ‘shield’ to a window of endless opportunities towards a progressive future.
The ‘e’ in motion tells the story of resilience and adaptability in an ever-changing world.

Elements of the typography resemble bridges and flowing paths that symbolise our united force to Move & Develop Asia Pacific through collaboration and synergy.